About Central Insurance Brokers Blackpool


Central Insurance is an independent broker offering a wide range of insurance products. From terraced houses to stadiums, multi-national company insurance to insuring a weekend trip to Paris, if you need something insuring, Central can help. Located at the gates of the historic and picturesque Stanley Park, Central Insurance has been trading in Blackpool, Lancashire since 1989.

Whether you need insurance for business or personal needs, the helpful and knowledgeable staff at Central are on-hand to arrange all your insurance requirements for you no matter how big or small they may be.

The bonus of utilising the skills of the experienced team of experts at Central doesn't come at the expense of the policy rates. Central have quadrupled in size over the past four years and have used the growth of the company along with the traditional family values the foundations of the company are built on to forge strong links with all of the UK's major insurance companies to offer competitive discounted rates on all insurance categories.

Our History


Central Insurance is born

Central Insurance was founded in 1989 by the Yates family who had worked in the insurance industry since the 1960s. Using the wealth of experience gained in the industry both with Prudential and in the Brokerage sector. An office was opened on Central Drive, Blackpool.



By 2003 the company had outgrown it's offices and had spread to two neighbouring properties on Central Drive


The move online

In 2010 we launched a sister website Insure4LessThan, later renamed CoverSupermarket.com as our online presence. We were one of the first brokers in the country to make SME insurance available to be quoted and purchased online. Online trading is where we continue to grow as a company.


Move to Whitehills Business Park

Will the commercial department growing further, the staff were moved to Whitehills Business Park, just by junction 3 of the M55 motorway. Personal lines remained at Central Drive.


Acquired by KBD Associates

In July 2017, Central Insurance was purchased by KBD Associates Ltd which was formed by senior members of staff Drew Passmore and Chris Reece. Following the acquisition, we relocated to picturesque offices on the historic Stanley Park lands in Blackpool.